:root{
  --ink:#222222;
  --muted:#6a6a6a;
  --soft:#f7f4ef;
  --paper:#ffffff;
  --line:#e7e2dc;
  --accent:#ff385c;
  --accent-dark:#d91648;
  --indigo:#4f46e5;
  --teal:#14b8a6;
  --sun:#f59e0b;
  --shadow:rgba(0,0,0,.02) 0 0 0 1px, rgba(0,0,0,.04) 0 2px 6px, rgba(0,0,0,.10) 0 14px 36px;
  --radius:28px;
}
*{box-sizing:border-box} html{scroll-behavior:smooth} body{margin:0;font-family:'DM Sans',system-ui,-apple-system,'Segoe UI',Roboto,sans-serif;color:var(--ink);background:linear-gradient(180deg,#fff 0%,#fffaf6 54%,#f8fafc 100%);font-size:16px;line-height:1.55;text-rendering:optimizeLegibility} a{color:inherit} img{max-width:100%;height:auto}.wrap{width:min(1140px,calc(100% - 40px));margin:auto}.skip-link{position:absolute;left:-999px;top:12px;background:var(--ink);color:#fff;padding:10px 14px;border-radius:12px;z-index:20}.skip-link:focus{left:12px}.site-header{position:sticky;top:0;z-index:10;background:rgba(255,255,255,.86);backdrop-filter:saturate(180%) blur(18px);border-bottom:1px solid rgba(231,226,220,.75)}.nav{display:flex;align-items:center;justify-content:space-between;padding:18px 0;gap:18px}.brand{display:flex;align-items:center;gap:10px;font-weight:800;text-decoration:none;letter-spacing:-.02em}.mark{width:36px;height:36px;border-radius:50%;display:grid;place-items:center;background:var(--accent);color:#fff;box-shadow:0 10px 24px rgba(255,56,92,.28);font-weight:900}.nav-links{display:flex;align-items:center;gap:20px;color:var(--muted);font-size:14px;font-weight:700}.nav-links a{text-decoration:none}.nav-links a:hover{color:var(--ink)}.pill-link{background:#f2f2f2;color:var(--ink)!important;border-radius:999px;padding:10px 16px}.hero{padding:74px 0 54px}.hero-grid{display:grid;grid-template-columns:minmax(0,1.02fr) minmax(390px,.9fr);gap:44px;align-items:center}.eyebrow{display:inline-flex;align-items:center;gap:8px;color:var(--accent-dark);font-weight:800;font-size:13px;letter-spacing:.08em;text-transform:uppercase;background:#fff1f2;border:1px solid #ffe4e6;border-radius:999px;padding:8px 12px}.dot{width:7px;height:7px;border-radius:99px;background:var(--accent)}h1,h2,h3,p{margin-top:0}h1{font-size:clamp(44px,7vw,84px);letter-spacing:-.07em;line-height:.91;margin:22px 0 24px;font-weight:850;max-width:820px}h2{font-size:clamp(32px,4.6vw,54px);letter-spacing:-.055em;line-height:1.02;margin-bottom:16px;font-weight:850}h3{font-size:22px;letter-spacing:-.025em;line-height:1.14;margin-bottom:10px}.lead{font-size:clamp(18px,2.1vw,23px);line-height:1.43;color:#4b4540;max-width:700px}.cta-row{display:flex;flex-wrap:wrap;gap:12px;margin:30px 0 16px}.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:48px;padding:0 22px;border-radius:12px;text-decoration:none;font-weight:800;transition:transform .18s ease,box-shadow .18s ease,background .18s ease}.btn:hover{transform:translateY(-1px)}.btn-primary{background:var(--ink);color:#fff;box-shadow:0 10px 28px rgba(34,34,34,.18)}.btn-primary:hover{background:var(--accent)}.btn-secondary{background:#fff;color:var(--ink);box-shadow:var(--shadow);border:1px solid rgba(231,226,220,.88)}.micro{color:var(--muted);font-size:14px}.hero-card{position:relative}.hero-asset{display:block;border-radius:42px;box-shadow:var(--shadow);background:#fff}.mini-card{position:absolute;right:22px;bottom:24px;width:min(285px,70%);background:rgba(255,255,255,.94);backdrop-filter:blur(16px);border-radius:24px;padding:18px 18px 16px;box-shadow:var(--shadow);border:1px solid rgba(255,255,255,.8)}.mini-card strong{display:block;font-size:15px;margin-bottom:8px}.mini-card ul{margin:0;padding:0;list-style:none;color:var(--muted);font-size:13px}.mini-card li{display:flex;gap:8px;margin:6px 0}.mini-card li::before{content:'✓';color:var(--accent);font-weight:900}.section{padding:66px 0}.section-head{display:flex;align-items:end;justify-content:space-between;gap:24px;margin-bottom:26px}.section-head p{color:var(--muted);max-width:530px;margin-bottom:0}.problem{background:#fff;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.problem-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:36px;align-items:start}.quote-card,.surface{background:#fff;border-radius:var(--radius);padding:30px;box-shadow:var(--shadow);border:1px solid rgba(231,226,220,.88)}.quote-card{background:linear-gradient(145deg,#222,#3d292d);color:#fff}.quote-card p{font-size:24px;line-height:1.25;letter-spacing:-.03em;margin-bottom:18px}.quote-card span{color:#fda4af;font-weight:800}.check-list{display:grid;gap:14px;margin:0;padding:0;list-style:none}.check-list li{display:grid;grid-template-columns:30px 1fr;gap:12px;align-items:start;color:#4b4540}.check{width:30px;height:30px;border-radius:50%;background:#fff1f2;color:var(--accent);display:grid;place-items:center;font-weight:900}.framework{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.card{background:#fff;border:1px solid rgba(231,226,220,.9);border-radius:24px;padding:24px;box-shadow:rgba(0,0,0,.02) 0 0 0 1px, rgba(0,0,0,.04) 0 2px 6px, rgba(0,0,0,.07) 0 12px 24px}.card .num{font-family:ui-monospace,SFMono-Regular,Menlo,monospace;display:inline-grid;place-items:center;width:34px;height:34px;border-radius:12px;background:#fff1f2;color:var(--accent);font-size:13px;font-weight:900;margin-bottom:18px}.card p{color:var(--muted);margin-bottom:0}.guide-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:14px}.guide{display:flex;gap:14px;align-items:flex-start;padding:18px;border-radius:20px;background:#fff;border:1px solid var(--line);text-decoration:none}.guide:hover{box-shadow:var(--shadow)}.guide b{display:block;margin-bottom:4px}.guide span{color:var(--muted);font-size:14px}.guide-icon{width:42px;height:42px;border-radius:50%;display:grid;place-items:center;background:#f2f2f2;flex:none;color:var(--accent);font-weight:900}.mistakes{background:linear-gradient(180deg,#fff7ed 0%,#fff 100%)}.mistake-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.mistake{padding:22px;border-radius:22px;background:rgba(255,255,255,.8);border:1px solid #fed7aa}.for-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:28px;align-items:start}.audiences{display:grid;grid-template-columns:repeat(2,1fr);gap:14px}.audience{background:#f8fafc;border:1px solid #e2e8f0;border-radius:20px;padding:18px;font-weight:800}.acquire{background:#222;color:#fff;border-radius:36px;padding:42px;display:grid;grid-template-columns:1fr auto;gap:28px;align-items:center;box-shadow:0 22px 60px rgba(34,34,34,.2)}.acquire p{color:#d6d3d1;max-width:760px}.acquire .btn{background:#fff;color:#222}.faq-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:14px}.faq{border:1px solid var(--line);border-radius:20px;padding:20px;background:#fff}.faq h3{font-size:18px}.faq p{color:var(--muted);margin-bottom:0}.contact-hero{padding:76px 0}.contact-shell{display:grid;grid-template-columns:1fr .85fr;gap:32px;align-items:start}.contact-box{background:#fff;border-radius:32px;padding:32px;box-shadow:var(--shadow);border:1px solid var(--line)}.prompt-list{padding-left:18px;color:#4b4540}.mail-card{background:linear-gradient(145deg,#fff7ed,#fff1f2);border:1px solid #ffe4e6;border-radius:28px;padding:28px}.mail-card code{display:block;white-space:normal;word-break:break-all;background:#fff;border:1px solid #fed7aa;border-radius:16px;padding:14px;margin-top:14px;color:#9f1239}.site-footer{border-top:1px solid var(--line);padding:34px 0;color:var(--muted);font-size:14px}.footer-grid{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap}.footer-links{display:flex;gap:16px;flex-wrap:wrap}.footer-links a{color:var(--muted);text-decoration:none}.footer-links a:hover{color:var(--ink)}:focus-visible{outline:3px solid rgba(255,56,92,.4);outline-offset:3px}@media (max-width:900px){.hero-grid,.problem-grid,.for-grid,.contact-shell{grid-template-columns:1fr}.hero{padding-top:46px}.framework,.mistake-grid{grid-template-columns:repeat(2,1fr)}.acquire{grid-template-columns:1fr}.hero-card{max-width:640px}.nav-links{gap:12px}.nav-links a:not(.pill-link){display:none}}@media (max-width:640px){.wrap{width:min(100% - 28px,1140px)}.framework,.guide-grid,.mistake-grid,.audiences,.faq-grid{grid-template-columns:1fr}.section-head{display:block}.nav{align-items:flex-start}.brand{font-size:15px}.pill-link{padding:9px 12px}.hero-asset{border-radius:28px}.mini-card{position:static;width:auto;margin:-36px 16px 0}.quote-card,.surface,.acquire{padding:24px;border-radius:24px}h1{font-size:44px}.lead{font-size:18px}}@media (prefers-reduced-motion:reduce){*,*::before,*::after{scroll-behavior:auto!important;transition:none!important}}